Consumer behavior Assignment Example | Topics and Well Written Essays - 2750 words

Consumer behavior - Assignment Example Thus a study and understanding of this topic can be realized to be of most value to the marketers who need to understand the behavior of the consumers in order to target their minds accordingly (Blythe, 2008, pp.3-8). The need for understanding the behavior of the consumers is mostly needed by marketers since it helps to identify the psychology of the consumers for particular products available in the market. Also the influence of the products and their brands on the consumers can be determined. This enables the marketers to identify and target their customers accordingly realizing their choices and preferences, their lifestyles, their income and ways of expenditure, and mentalities towards particular products or services (Role of Consumer Behaviour in Marketing, 2012). An important feature of marketing is the marketing mix that refers to the plans and ideas combined and represented by marketing representative intending to promote a specific product or a brand. The different elements of marketing mix include, in association with the product, the product, price, place, promotion, people, process, and physical evidence (Marketing Mix- Meaning and Its Elements, 2012). The present study focuses on an understanding of the marketing stimuli that influences consumer behavior, the marketing mix stimuli that are formed in order to influence the behavior and responses of the consumers, their obvious behaviors, their emotions and feelings in association with products available in the markets. In other words, the cognitive response, affective response and behavioral responses of the consumers would be studies. Marketing Mix and Cognitive Response of Consumers: Cognitive response of a human being refers to the behavior that emerges from persuasive communication with another party (Cognitive Response Theory, 2000). Thus in regard to marketing and the use of marketing mix, the cognitive response of the consumer can b realized to be the one that is obtained as a result of the persuasion that the marketing mix is capable of presenting in front of the consumers. There are different theoretical approaches to understand the behavior of consumers. One of these is the cognitive approach. This approach attributes behavior or the action that may be observed to intrapersonal cognition. In this regard, an individual is considered as a processor of information. It is observed and discussed that the environment as well as the social knowledge that an individual experiences are influential on the behavior of the consumer. In other words, the environmental and social stimuli are received by the consumers as inputs for different products depending on which their purchasing decisions may vary (Bray, n.d., p.6). A response model may be illustrated as provided in the following figure: Figure 1: Stilumus-Organism- Response Model of Decision Making (Bray, n.d., p.7). According to the above figure, there lies a linear relationship between the stages of stimuli, organism and response where the external stimuli that act upon the individuals include the environment and society. Studies by modern theorists â€Å"acknowledge that information processing is conducted by an active organism whose past experience will influence not only the processing of such information but even what information is sought and received† (Bray, n.d., p.7).

Student Action Plan LSL Assignment Example | Topics and Well Written Essays - 500 words

Student Action Plan LSL - Assignment Example For example if we waste the clean supply of water now and continue to pollute the remaining by industrial waste, we are assured that the forthcoming generation will be forced to desalinate water. From my educational experience I seek to treasure the environment as the most precious gift that the creator ever awarded man as a source of resources. I also seek to enlighten others on the importance of utilizing our resources accordingly. It is also my obligation to inform others that sustainability is not only a matter of environmental maintenance but as a social responsibility of all and to ensure that they maintain ethical behaviors. It is with no doubt that based on my interest in this field I will be highly interested in advancing in this field of professionalism. In order to ensure that I play a productive role in ensuring the sustainability of the environment, I must be socially responsible. To ensure that we have reliable soil, I seek to enlighten others on the importance of not dumping untreated chemical waste. To save water, I will minimize waste of water and ensuring that I tell others on the same. Finally when it comes to minimizing wastage of resources, I seek to educate others on the importance or recycling and reusing material so as to outdoor reduce the stress on the need for new ones. I must make a difference on this planet because it houses my present and my future, together with that of others too. It is therefore my responsibility to ensure the existence of both the present and the future. In this light, below I present my sustainability plan: Back in the house, I seek to completely change the lighting system to use energy saving bulbs. In addition the source of electricity is to be changed from grid electricity to renewable energy sources such as solar panels. I also want to advocate for purchase of fully electric cars like the Tesla s. At the campus, I seek to audit their energy use, from which I will be able to assist them on how